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Cold Contact Cover Letter Writing Benefits: Did You Know about Them?

Not every job opportunity is going to be advertised in shining, bright lights and it’s about time you took the initiative. You can contact companies regarding a position you’d like by writing a solid cold contact cover letter that makes them think twice about their job vacancies. It’s not such an easy task to make a resume for job, though, so make sure you know what you’re doing before you start.

What Is Cold Contact?

In this sense, cold contact refers to your sending of an unrequested cover letter in the hope that a job vacancy might arise as a result. It differs from typical cover letters in that you have to prove to your prospective employer that you can provide something vital that they don’t yet even realize they need.

Writing a cold cover letter to potential employer is a brave move that’ll be highly respected if you do it right. Although they might not specifically be on the hunt for new team members, when you submit a high-quality cover letter for position not advertised, you’ll hit them like a bolt out of the blue and they’ll soon see what they’re missing.

When to Use Cold Contact

Cold contact is intimately linked with your value proposition. If you know that a company could benefit from your unique skills and abilities despite not advertising for a position that covers such things, it’s time to get in touch.

Find out as much as possible about your target company before you contact them. If you know all there is to know about their operations, their competitors and how they could improve in your particular niche, the time is ripe and you should take advantage of this opportunity.

If you have an inside contact at your chosen company, use this information to your benefit. Find out the kinds of skills the company values over all others and see how you fit into their mold. Needless to say, you should fit snugly if you want to land a job with them.

How to Compose a Cold Cover Letter

writing cold cover letter to potential employer

Image credit: Kaboom Pics

When you’re composing a cold cover letter to potential employer, you can’t rely on the advertised job description like usually. After all, there isn’t going to be one. As such, there are a few tips you’d be well advised to follow if you want to achieve the success you deserve for breaking the mold and taking the initiative like this.

It’s worth noting that with tech companies and startups, in particular, you could send an email to potential employer addresses and see what the response is. While you might think that sending an email to potential employer is a bad idea, it’s increasingly common as a means of getting in touch with unfamiliar people among the younger generation.

The most important part of any cover letter is found in the introductory statement that defines why you’re a perfect match for the job. The difference when it comes to cold contact is that you’ll need to use this space to press the issue of why they need you despite there not being an official job opening.

If you do decide to contact a company by email, you can use several strategies to grab their attention. Generally speaking, there are two routes you can go down: aggressive and subtle. You might find that directly stating that they need someone with your particular skill works for you. On the contrary, some hiring managers are more responsive to a gentle subject heading that merely asks if there’s an opening for someone of your experience.

As you’re contacting them in an unsolicited fashion, you’ll need to write very proficiently and in a manner suitable for business. Otherwise, you may find yourself being ignored, and it might even be assumed that your letter is spam if you’re too aggressive in your approach.

Explaining What Attracted You to This Company

Aside from the business style of writing that you’ll have to adopt when explaining your suitability for your preferred position, the most important aspect of composing such a letter is the process of defining what attracted you to this company. You need to make a very strong statement, particularly because your letter is unrequested and uncalled for.

cold contact cover letter writing advice

You must explain precisely why your presence would be beneficial to the company. If you take a look at their website and get a good feel for their stated aims and the overall company culture, you will quickly see how this fits in with your particular skills and experience. Matching up your skills to their needs is the key to success in any job hunting situation and it’s never truer than when making cold contact.

If there’s an individual who works for your chosen company, leverage this as much as is reasonable. Ask them if they would be happy to provide a reference and perhaps put in a good word on your behalf. If so, you should include the existence of a mutual contact and their role as a referee in the first paragraph of your cover letter.

Extra Bits You Shouldn’t Forget

It’s easy to get lost in the passion of it all when you’re writing to a company you desperately want to work with, and you mustn’t forget the most important details in the heat of the moment.

Take some time to gather evidence that demonstrates how you can benefit the company. They will want to see that you can walk the walk and not just talk the talk after all. You could do this using numerical data that shows the extent to which you improved a particular aspect of your current employer’s business. Alternatively, you could provide a link to an article referring to your success.

Speaking of taking time, it’s important to send your cold cover letter at precisely the right moment. Although the quality of your letter is vitally important, your success rate has just as much to do with your intuitive understanding of the company and their needs at present. You can always wait until the right moment to strike if you have a firm feeling of where the company is going over the next few months.

Some of the Trickiest Questions to Answer

If you’ve written a stellar cover letter for position not advertised, your prospective employer is really going to want to test your mettle. There are several tricky questions they could ask you, and it’s important to be able to pre-empt them and tackle them strongly.

  • Oftentimes, questions are designed to reveal your communication strategies and to lay bare any shortcomings you might have on this front. JobSite has listed 14 of the hardest questions to answer on the subject of communicating in difficult scenarios. Make sure you don’t get caught by doing your research in advance.
  • If you’re a recent college graduate, you’re brand-new to the job hunting game. You’ll need all the help you can get, especially as there’ll be plenty of questions specifically designed to trip graduates up and really push them out of their comfort zone. Target Jobs has 9 difficult questions, each with interesting ways of answering them properly.
  • LiveCareer has assembled a short but sweet list of the three most common interview questions that are designed to trip you up. Whether it’s explaining how you overcome your biggest flaws or it’s describing why you want to work with them, these three questions are vital inclusions in anyone’s interview preparation.
  • The Balance is useful as ever and has come up with a thorough list of 10 of the trickiest interview questions and ways of answering them effectively. Make sure your communication skills shine through when you follow the advice laid out here.
  • Interviews can be exceedingly difficult if you’re in the business of sales, and interviewers are always thinking of trickier ways to rehash the same old questions. Get to grips with the best ways to answer these problematic questions by following the advice from Monster.

Cold contact is a useful tool when used at the most opportune time. It requires extensive research on your part of it’s to go well, so you should find out everything you can about your target company. Writing cover letter accounting internship or engineering requires you to be extremely aware of your value as a professional and how your skills can translate into achievements for the company. If you can make your prospective employer see an opportunity where one doesn’t exist before, you’re in with a great chance of getting a job. You might even have gone so far as to invent a whole new job title within the company.

Compose a cold contact cover letter with all the facts to hand and you really can’t go wrong. Open your employer’s eyes to a world of opportunity!