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The Main Purpose of a Cover Letter Is to Impress

The main purpose of a cover letter is to provide information for an employer which will persuade the employer to give you an interview. Remember that when you make a job application, you are competing against any number of other applicants. Your cover letter information should be designed to give you a competitive advantage.

Cover Letter Strategy

Your cover letter goals should be well defined. Objectivity is the key to success in writing a cover letter. The overall goal of your cover letter is to provide high-value information which proves to the employer that you are a superior candidate. The main parts of a cover letter are devoted to meeting these objectives.

Best practice when writing a cover letter is to simply and clearly set out your information. You can use bullet points, you can use separate paragraphs for different subjects, or you can use other structures. You can use combinations of these structures, too.

main parts of a cover letter

Tweet #1
Be direct on your objectives and goals. Build your cover letter answering the question you are applying for the job.

Drafting Your Cover Letter – Information Quality Considerations and Choices

The Main Purpose of a Cover Letter Is to ImpressThere is one major issue which must be dealt with right from the start of composing your cover letter – Remember that you only have one page for your cover letter.

The average cover letter is approximately 250 to 300 words long. Of less content, approximately 50 words are devoted to references, salutations, and other “mechanical” parts of the letter. This means that you must manage your space very effectively.

When drafting your cover letter, write an initial draft first, using your best information. This draft should deliver quantifiable performance indicators, like sales, professional achievements, or other high value, relevant information.
After you’ve drafted your first version:

  • Check your word count.
  • Examine your text, and look for superfluous words, or expressions which could be better. Eliminate any unnecessary text.
  • Now – consider information quality. Is this information competitive? Does it show that you are a superior candidate? Does it give you an obvious advantage in applying for this job?

Editing and Improving Your Cover Letter

The most important thing about your resume cover letters is that the information you provide must deliver clear values to the employer. You will probably have to work on your cover letter to improve text and content values.

One of the easiest ways to add a lot of value to your cover letter content is to use a brief bullet point list to summarize quantifiable values. For example, you can use a list of sales targets and parameters to show that you have exceeded sales targets. You can use other performance indicators in a similar way, contrasting your superior performance was targets.

main parts of a cover letterTweet #2
Frame a cover letter in terms of what you can do for the recruiter’s clients. Briefly touch on how you’ve succeeded in the past positions.

As you can see this, is a pretty simple approach. The reader doesn’t need to “interpret” your information. It’s all there for the reader, clearly laid out, and accessible. Simplicity is the key to success, making it easy for the application reviewers to find information they want.

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Make it easy for yourself, too, by keeping your application easy to read and understand.